New technologies have revolutionized how we understand the world and conduct professional activities. This shift has led to the emergence of the startups concept, an agile and innovative form of entrepreneurship transforming various sectors.
What is a Startup?
A startup is a newly created company that uses advanced technologies and a scalable business model to grow rapidly and position itself in the market. These companies typically focus on solving specific problems through unique and innovative solutions.
Key Characteristics of Startups
- Innovation: A startup’s business model is based on technology and creativity, allowing them to offer disruptive solutions.
- Scalability: Their structure enables rapid growth without a proportional increase in costs.
- Youth: They are emerging companies in their early stages with little prior track record.
- External Financing: They rely heavily on external capital, such as investments from business angels or venture capital funds.
- Risk and Flexibility: Startups are highly flexible to adapt to market changes, although they operate in high-risk environments.
What is the Lean Startup Method?
The Lean Startup method is a business philosophy based on creating and launching a Minimum Viable Product (MVP), testing it in the market, and adjusting the strategy based on customer feedback. This approach minimizes risks and optimizes resources by validating business ideas quickly and efficiently.
The fundamental cycle of the Lean Startup method focuses on three pillars:
- Build: Develop a minimum viable product with essential features to meet the customer’s basic needs.
- Measure: Collect real data on the product’s market acceptance and usage.
- Learn: Analyze the results to make decisions on improvements, pivots, or adjustments to the business strategy.
Are Startups and SMEs the Same?
Absolutely not!
While startups and small and medium enterprises (SMEs) are often confused, there are significant differences between the two.
ComexPoint: An Innovative Startup
What is ComexPoint?
ComexPoint is the first digital platform in the world to unify international operations, whether by air, sea, or land. The platform standardizes terms and prices, simplifying quotations. It also integrates all members of the logistics chain with complete transparency and security, connecting customers to a wide network of providers in one place.
History and Founders
The vision to transform the supply chain industry was led by Luis Contreras Espinoza, who identified a lack of transparency and efficiency in logistics processes. Supported by Antonio Moya Villegas, a specialist in technological product development and co-founder, they created a unique market solution.
Since its launch in November 2023, ComexPoint has demonstrated significant growth, earning the trust of clients and investors. Its technological and innovative approach won the 2024 Ibero-American Innovation Award in the category of Business Change Promotion and Management.
What Makes ComexPoint a Startup?
ComexPoint stands out as a startup because it embodies the principles that define this type of company:
- Innovation: Offers advanced digital solutions to optimize foreign trade processes, automating customs and logistics procedures.
- Scalability: Its business model is designed to serve an increasing number of users and markets with minimal additional costs.
- Technological Focus: Uses cutting-edge technology to ensure speed, accuracy, and efficiency in clients’ operations.
- Youth and Flexibility: As an emerging company, ComexPoint quickly adapts to market needs and regulatory changes.
- External Financing: Backed by investors interested in its growth potential.
